Dudes,Logic in shopping is DYING. Calculations of benefits they can get from a product is SHIFTING.Research in the US has proven that people dont only decide to purchase a product/a brand just because they THINK its the right one. and also, its not always because they THINK its a good product.
Whats MORE surprising, very oftenly now people buy products without even thinking WHY. But do they feel sorry afterwards? Not at all!They can even re-purchase.There's this one ad of MontBlanc i saw a couple of years ago, the visual is only a closeup picture of the pen's ass with the white flower logo and a short, a ridiculously short, headline that goes something like this: 'Expensive by design'. After this ad, Sales for the pen boost up. Why?!! Aah....this can only happen to high and expensive products. WRONG!
Another example: a flower and bouquet company's advertising i saw used only a simple showcase of 6 nice flower arrangement put nicely in a row side by side with a black background. The headline? It goes like this: 'Exactly how mad is she?' Sales rocket up like Apollo 13.Crazy? I say clever. Deceiving? I say HYPNOTIZING.
How can this work for my product? Very simple. I gotta go to a meeting now and will post the answer when i get back.
Cheers dude!
Damon
RED Communication Brand Development
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